Posted By margot on Oct 24, 2017
The Stock Exchange Game is one of the success stories of the first Game Academy, the name of the co-creation process with Albert Heijn. The game uses everyday challenges that employees face in their workday and is played right there in the stores.
The Stock Exchange Game is part of a gamification project for a Dutch Supermarket chain. This game is part of several instore gamification solutions. The client wanted to enhance and boost the commercial awareness of both client-facing as supportive employees.
In this game employees become ‘share holder’ of their sales department. They can increase their stock value by creatively increasing sales of a focus product during the week, competing with other departments in a stock exchange. Other employees get involved in the commercial process by becoming stock traders, and can create virtual capital by buying and selling department shares.
The Stock Exchange Game is available for all employees and available in 900 stores across the Netherlands.
The Stock Exchange Game was nominated for two Dutch Game Awards. Best Economic Achievement and Best Serious Game.
Want to learn more about The Stock Exchange Game? Watch our gamification video.