Posted By admin on Oct 21, 2017
The application of game elements to real life processes in order to achieve structural impact through behavioral change.
For &ranj, gamification is achieving business impact by bringing game elements to a non-game context. It is designing a better and more pleasurable version of reality that establishes motivation and fun.
Gamification is an effective tool for organisational behavioral change. It mitigates obstacles and creates drivers to achieve desirable behavior. It touches businesses and the people who work there at the core. This makes difficult tasks more meaningful, less distressing and above all fun.
Games are fun because they connect to inner drivers that ensure continuous motivation. &ranj cracked the code for activating intrinsic motivation and developed a sophisticated gamification method. This method makes it possible to modify processes and situations so inner motives are addressed and intensified. &ranj has been successfully applying their gamification solution at the biggest supermarket retailer of the Netherlands and is demonstrating positive impact on all KPI's.
When we enjoy what we do, we achieve more. Gamification changes the way we learn, live and work. It creates augmented flows that immerse users. The need for autonomy, competence, social connection and the feeling of purpose are main factors for motivation.
Why our gamification is different?
Gamification is often used for implementing points and badges. For &ranj this isn't gamification. Points and badges alone don't create measurable and meaningful impact or change behavior. &ranj emphasizes and distinguishes their gamification by a measurable and impactful way for change.
Do you wish to learn more about our gamification method or talk about our use cases, feel free to contact us. Send an email to firstname.lastname@example.org or call: +31 (0) 10 21 23 101.
For more information about gamification, infographics, our white paper, see our download section