Anytime (InterAmerican Greece)
Posted By admin on Jul 24, 2017
Life Trek applies serious gaming principles within an entertainment context. Players become aware of their own responsibility in the life choices they make and the positive role that the health care provider can play in this.
Anytime, a direct online insurer and part of InterAmerican, engages in a dialogue with the Greek public about the shared responsibility of healthy living. They want to raise awareness on the importance of additional healthcare insurances in a fun way.
Life Trek is specifically built for the Greek public and is based on the idea that good health depends on lifestyle, having a good health insurance and partly luck (both good and bad). This casual game shows that you can insure yourself against health issues that are out of your control. The players experience the importance of a good insurance, but also the significance of their own active role in leading a healthy life.
Life Trek is a turn-based multiplayer game where the player can challenge friends to battle against each other in exciting, tactical life challenges. It is a combination of a board game and card game. While playing the game players make choices based on their own responsibility, happiness and sense of security. To win a challenge you need to outsmart your opponent by being healthier, quicker and smarter.
The aim of the game is not to sell insurances, but to build a community and open up the dialogue on a healthy life. In a fun, creative and innovative way it aims to establish behavioral change among consumers.